Meet Simone

My passion is working with people to change the way they think. Shift their perspective on life and help them to see and own their own capabilities in order to live a life of liberation.

What does a life of liberation look like? It looks like a life of being who you really are, unapologetically you.

Dealing with those days life throws shit at you or you just wake up feeling a little less than good enough and not letting those things get you down.

Celebrating those days that life feels awesome with reckless abandon.

Creating more of those awesome days!

Loving the light and shadow sides of yourself.

Having fun, feeling fulfilled, feeling connected with yourself and everyone around you.

Saying no to the bullshit stories holding you back, stories you are probably not even aware of!

Living in a feeling of peace instead of anxiety.

A life of liberation is all about creating your epic life moment by moment so when you are 101 years young, sitting on your rocking chair looking back at your life you don’t see a life full of regrets, you see a life lived with utter satisfaction, joy and freedom!

Oh yeah, this is my story.

By all accounts and purposes, it’s not really all that exciting.

But I will share it with you anyway because I want us to get to know each other and it has taught me many lessons in life, lessons that I want to share with you.

I come from your average Australian family where my mum was a nurse and my dad was an engineer. I have 1 brother who is 11 years older than me (sometimes I feel like I have 2 fathers!)

My house wasn’t very nice growing up. My mum and dad fought everyday and it wasn’t a very nice environment to live in.

Eventually my mum left my dad and her and I moved around a lot when I was young.

I changed school 7 times 5 years. I learnt how to make friends easily!

At the ripe old age of 15 I entered the corporate world with my first highly revered job at Maccas!

It was there my corporate career began. It would be an amazing 17 years working in a world of structure, deliverables, budgets and constraint. I love it.

Working for some of the biggest companies in the world. Hilton, Pfizer, Johnson & Johnson to name a few.

Responsible for multi-million dollar budget.

Corporate was in my blood. I was on an upward trajectory headed in a one-way direction to the top! Nothing was going to stop me, baby!!

Until, without realizing it I sold my soul to the devil and the wheels started to fall off.

I had been head-hunted to move to a different division of the business I was working in. This department was seen as the golden child and on paper it looked like a good move.

Little did I know that the person I was, did not fit into this new division and the strategies and tactics I used to get me success in the old world, simply didn’t work.

It was a year from hell, the year that spelt the end of my beloved corporate life.

Add to that my mum was diagnosed with cancer for the second time in her life.

And then the Universe gave me a golden ticket. After a year of trying to get pregnant, bingo! There was my baby and there was my ticket out of the hell hole I was in!

So I happily left my corporate job and headed off to maternity leave never to return. Mum was doing well and things were looking up!

Of course as you all know, babies sleep ALL THE TIME and I wondered what I was going to do with my day given that it used to consist of 14 hours being out of the house.

What’s a girl to do? Start an online children’s store of course! That way I would get to mush over cute baby things, get them for free and share how amazing they were with other mums!!

I grew a $40M account in my old job, how hard could it be to run a little old online shop?

HARD!! It took work and lots of it. And guess what? My baby didn’t sleep all the time!!

Add to that, my mum’s illness got worse.

My son was 3 months old by this stage. I was very sleep deprived, trying to run a business and help my mum with her cancer.

She got pneumonia and ended up in hospital.

I walked into the hospital to visit her one day, only to be taken aside by a young doctor to be told mum had 2 days to live.

My brother fought for her to be given strong antibiotics which did save her life but only for a few months.

Thus begun 12 hour days in the hospital, looking after a 3-month old baby and eventually nursing my mum until she passed away 4 months later.

I will never forget the last words we said to each other.

I told her, “I love you mumma” and she said “I love you too, baby” and then she went to sleep, never to wake up again.

My world went dark and stayed that way for 5 years.

I was not myself for 5 years. Gripped with anxiety and depression I had to go on because I had a child to look after.

So I put on my mask of a brave face and lived my life. I did a pretty good job of it too.

No-one really knew the pain I was hiding inside, not even my husband.

The turning point came one day when I found myself in a heap on the floor crying uncontrollably with my then 4-year-old son looking on, all because I couldn’t find my car keys.

It was then that I knew I needed to pull myself out of this.

I didn’t want to live the rest of my life feeling shrivelled inside. I missed the old vivacious me and I wanted that Simone back.

At 18 I did my first personal development course and have been studying what makes people tick ever since.

It was those years of training that I drew on to get me out of my slump and back to living a life of meaning.

I knew my mum wouldn’t want to see me this way and I knew that if I was to have the life I wanted it was up to me. Mum’s words rung out in my ears – “if it is to be, it’s up to me” She would say that all the time to me.

Except this time around, I have new meaning.

I now have 2 amazing son’s and a very supportive husband and it was this experience that has led me to where I am now.

To walk with you on your journey of liberating your living.

Will you join me?